# Air purifier market report, October 2026

Air purifiers got 1% cheaper at the same 4 shops between 17 Oct and 31 Oct: 16 of 118 models fell in price and 9 rose.

_Made on 1 November 2026 from our own price checks and not changed since, so a figure quoted from it stays true._

## Key findings

- Coway cut prices most at the same shops (−8.5%), Venta least (+1.2%).
- On 31 October 2026 the median air purifier on sale cost € 199.
- Prices moved most on 28 October 2026: −1.2% in one day.

## How prices moved at the same shops

We followed 118 models at the same shop, from that shop’s first day in the month to 31 October 2026. Of the ones whose price changed, the median change was −3.7%. Prices moved most on 28 October 2026: −1.2% in one day.

By station type: small rooms −0.6% (22), medium rooms −0.9% (32), large rooms −2.4% (21) and open-plan spaces −0.6% (20).

| Day | Change | Models compared |
|---|---|---|
| 17 Oct | 0% | 118 |
| 18 Oct | 0% | 118 |
| 19 Oct | −0.1% | 117 |
| 20 Oct | −0.2% | 117 |
| 21 Oct | −0.1% | 116 |
| 22 Oct | −0.2% | 116 |
| 23 Oct | −0.1% | 114 |
| 24 Oct | +0.3% | 115 |
| 25 Oct | +0.3% | 114 |
| 26 Oct | +0.7% | 113 |
| 27 Oct | +1.5% | 111 |
| 28 Oct | +0.3% | 113 |
| 29 Oct | +0.4% | 114 |
| 30 Oct | 0% | 115 |
| 31 Oct | −1% | 118 |

## Which brands cut prices

| Brand | Change | Models compared |
|---|---|---|
| Coway | −8.5% | 6 |
| Philips | −3.4% | 15 |
| Dyson | −2.7% | 6 |
| Rowenta | −0.6% | 6 |
| AEG | 0% | 3 |
| Boneco | 0% | 15 |
| Clean Air Optima | 0% | 22 |
| Kärcher | 0% | 3 |
| Stylies | 0% | 3 |
| Levoit | +1% | 7 |
| Xiaomi | +1.1% | 14 |
| Venta | +1.2% | 4 |

At the same shops, for each brand with at least 3 models compared.

## Which shops cut prices

| Shop | Change | Models compared | Got cheaper |
|---|---|---|---|
| bol.com | −1.7% | 74 | 22% |
| Expert | 0% | 26 | 0% |
| Xiaomi (brand store) | 0% | 7 | 0% |
| Coolblue | +0.8% | 11 | 0% |

The same models at the same shop, for each shop with at least 3 models compared.

## Biggest price drops

| Model | Shop | Change | Price on 31 Oct | Label |
|---|---|---|---|---|
| [Coway Airmega Jet](https://bestatbest.com/nl/en/air-purifiers/coway-airmega-jet) | bol.com | −27.3% (From € 329 on 17 Oct) | € 239 | Sale |
| [Philips PureProtect Water 3400](https://bestatbest.com/nl/en/air-purifiers/philips-pureprotect-water-3400) | bol.com | −21.6% (From € 318 on 17 Oct) | € 249 | Sale |
| [Philips Air Performer 7000 AMF765](https://bestatbest.com/nl/en/air-purifiers/philips-air-performer-amf765) | bol.com | −18.8% (From € 429 on 17 Oct) | € 349 | Sale |
| [Erikssøn Air Pure Pro Luchtbevochtiger Combo](https://bestatbest.com/nl/en/air-purifiers/eriksson-air-pure-pro-humidifier-combo) | bol.com | −11.1% (From € 179 on 17 Oct) | € 159 | Sale |
| [Coway Airmega 350](https://bestatbest.com/nl/en/air-purifiers/coway-airmega-350) | bol.com | −10% (From € 299 on 17 Oct) | € 269 | Sale |
| [Dyson Find+Follow Purifier Cool PC3](https://bestatbest.com/nl/en/air-purifiers/dyson-find-follow-purifier-cool-pc3) | bol.com | −9.1% (From € 549 on 17 Oct) | € 499 | Sale |
| [Dyson Purifier Humidify+Cool PH2 De-NOx](https://bestatbest.com/nl/en/air-purifiers/dyson-purifier-humidify-cool-ph2-de-nox) | bol.com | −6.7% (From € 749 on 17 Oct) | € 699 | Sale |

## Biggest price rises

| Model | Shop | Change | Price on 31 Oct | Label |
|---|---|---|---|---|
| [Philips PureProtect Quiet 2200](https://bestatbest.com/nl/en/air-purifiers/philips-pureprotect-quiet-2200) | bol.com | +16.4% (From € 195 on 17 Oct) | € 227 | Sale ended |
| [Venta AeroStyle Compact AW730](https://bestatbest.com/nl/en/air-purifiers/venta-aw730) | Coolblue | +4.9% (From € 529 on 17 Oct) | € 555 | Price increase |

Changes of € 20 or more. A row is one shop’s lowest price for the model across its colours and bundles, on that shop’s first day in the month and on 31 Oct. Sale: the shop showed a struck-through price on 31 October 2026. New price: the lower price held for at least 14 days. Too early to tell: the drop came later than that. Sale ended: the price went back to what the shop usually asked. Price increase: every other rise.

## Real discounts or not?

On 31 October 2026, 73 offers at the shops here showed a struck-through price. We checked each one against what the same shop charged in the 30 days before the sale began: the test EU price rules set for a "was" price.

- Too early to check: 67
- Against an advice price: 6

Too few could be checked yet for a share to say much. Too early to check: the sale began before we had watched the shop for 30 days. Against an advice price: the shop strikes through the maker’s recommended price, which the 30-day rule does not cover.

## What an air purifier cost on 31 October 2026

| Station type | Median price | On sale |
|---|---|---|
| small rooms | € 100 | 35 |
| medium rooms | € 175 | 40 |
| large rooms | € 223 | 46 |
| open-plan spaces | € 410 | 28 |

| Price | On sale | Share |
|---|---|---|
| Under € 150 | 75 | 36% |
| € 150 to € 300 | 71 | 34% |
| € 300 to € 600 | 51 | 24% |
| € 600 and up | 13 | 6% |

210 of the 220 models we follow here had a price on 31 October 2026. The others were sold out or not sold by a shop here.

## Best score for the money

The highest-scored tested air purifier on sale in each price band on 31 October 2026.

| Price | Model | Score | Price on 31 Oct |
|---|---|---|---|
| Under € 150 | [Dreo 530S](https://bestatbest.com/nl/en/air-purifiers/dreo-530s) | 9.0 | € 145 |
| € 150 to € 300 | [Electrolux Pure 500 EPO50371UG](https://bestatbest.com/nl/en/air-purifiers/electrolux-pure-500-epo50371ug) | 8.8 | € 181 |
| € 300 to € 600 | [Levoit EverestAir-P](https://bestatbest.com/nl/en/air-purifiers/levoit-everestair) | 8.2 | € 399 |
| € 600 and up | [AirExchange 600-T](https://bestatbest.com/nl/en/air-purifiers/airexchange-600-t) | 6.8 | € 997 |

## Sold out

On 31 October 2026, 5% of the models on sale here in the past 90 days were sold out at every shop that sells them (10 of 220).

| Brand | Models | Sold out | Share |
|---|---|---|---|
| Philips | 12 | 1 | 8% |
| Clean Air Optima | 11 | 0 | 0% |
| Boneco | 10 | 0 | 0% |
| Levoit | 10 | 0 | 0% |
| Blueair | 8 | 1 | 13% |
| Cecotec | 8 | 0 | 0% |
| Vibrix | 8 | 0 | 0% |
| Coway | 7 | 0 | 0% |
| Xiaomi | 7 | 0 | 0% |
| Dyson | 6 | 1 | 17% |

## New in October 2026

4 models we follow came out in October 2026, 4 of them on sale here at the end of the month.

| Brand | Country | New models |
|---|---|---|
| Vibrix | Unknown | 4 |

| Country | New models | Brands |
|---|---|---|
| Unknown | 4 | 1 |

The country is where the company behind the brand is based. A brand whose company we have not checked yet is listed as unknown.

| Model | Launch | Price on 31 Oct |
|---|---|---|
| [Vibrix PureFlow 15 Pro](https://bestatbest.com/nl/en/air-purifiers/vibrix-pureflow-15-pro) | 6 Oct | € 99 |
| [Vibrix PureFlow 30 Pro](https://bestatbest.com/nl/en/air-purifiers/vibrix-pureflow-30-pro) | 6 Oct | € 139 |
| [Vibrix PureFlow 50 Pro](https://bestatbest.com/nl/en/air-purifiers/vibrix-pureflow-50-pro) | 6 Oct | € 189 |
| [Vibrix PureFlow 70 Pro](https://bestatbest.com/nl/en/air-purifiers/vibrix-pureflow-70-pro) | 6 Oct | € 245 |

## Air purifiers released each year

Air purifiers released each year, by country of the brand’s company

| Released | China | Germany | Netherlands | Other countries | Unknown |
|---|---|---|---|---|---|
| 2019 | 0 | 0 | 1 | 0 | 4 |
| 2020 | 0 | 0 | 0 | 5 | 5 |
| 2021 | 1 | 0 | 0 | 1 | 10 |
| 2022 | 2 | 3 | 2 | 0 | 5 |
| 2023 | 0 | 0 | 0 | 2 | 12 |
| 2024 | 0 | 2 | 4 | 0 | 9 |
| 2025 | 1 | 1 | 2 | 0 | 17 |
| 2026 | 5 | 0 | 0 | 0 | 6 |

How many models came out in each year, by where the company behind the brand is based. It shows what makers shipped each year, not what is in homes. Brands whose company we have not checked yet are listed as unknown, countries outside the five shown are grouped, and the year still running is dashed.

## Ecosystem compatibility

Which smart home platforms a model can be controlled from, as the maker states it. Measured across every model we follow in this edition on 31 October 2026, with the change since last month.

| Platform | Share | Models |
|---|---|---|
| Alexa | 24.1% | 53 of 220 models |
| Google Home | 21.8% | 48 of 220 models |
| Matter | 1.8% | 4 of 220 models |
| SmartThings | 1.8% | 4 of 220 models |
| Apple HomeKit | 0.9% | 2 of 220 models |
| Home Assistant | 0% | 0 of 220 models |

| Brand | Alexa | Google Home | Matter | SmartThings | Apple HomeKit | Home Assistant |
|---|---|---|---|---|---|---|
| Philips | 75% | 75% | 0% | 0% | 0% | 0% |
| Clean Air Optima | 0% | 0% | 0% | 0% | 0% | 0% |
| Boneco | 0% | 0% | 0% | 0% | 0% | 0% |
| Levoit | 70% | 70% | 0% | 0% | 0% | 0% |
| Blueair | 75% | 25% | 0% | 0% | 0% | 0% |
| Cecotec | 0% | 0% | 0% | 0% | 0% | 0% |
| Vibrix | 0% | 0% | 0% | 0% | 0% | 0% |
| Coway | 0% | 0% | 0% | 0% | 0% | 0% |
| Xiaomi | 100% | 100% | 0% | 0% | 0% | 0% |
| Dyson | 83.3% | 66.7% | 33.3% | 33.3% | 16.7% | 0% |

Each cell is the share of that brand’s models that support the platform. Darker means a bigger share.

## What the air purifiers on sale can do

Each share counts only the models whose maker states the fact, and says how many that is.

| Feature | Share | Models that state it |
|---|---|---|
| HEPA H13 or better | 48% | 95 of 197 |
| Activated carbon filter | 93% | 192 of 206 |
| Auto mode | 84% | 174 of 208 |
| Air quality sensor | 90% | 123 of 136 |
| Wi-Fi app | 65% | 113 of 174 |
| Matter | 2% | 4 of 179 |
| Energy Star | 100% | 6 of 6 |
| Ioniser | 42% | 63 of 150 |

### Newer air purifiers, by release year

| Released | Models | HEPA H13 or better | Air quality sensor | Wi-Fi app | Matter | Median price |
|---|---|---|---|---|---|---|
| 2023 | 14 | 29% (14) | 100% (8) | 92% (13) | 0% (12) | € 216 |
| 2024 | 15 | 47% (15) | 100% (13) | 85% (13) | 15% (13) | € 219 |
| 2025 | 21 | 53% (19) | 100% (14) | 72% (18) | 6% (17) | € 269 |
| 2026 | 11 | 55% (11) | 100% (7) | 100% (11) | 9% (11) | € 189 |

## Brands and scores

| Brand | Models | Median price |
|---|---|---|
| Philips | 12 | € 249 |
| Clean Air Optima | 11 | € 184 |
| Boneco | 10 | € 344 |
| Levoit | 10 | € 189 |
| Blueair | 8 | € 308 |
| Cecotec | 8 | € 129 |
| Vibrix | 8 | € 157 |
| Coway | 7 | € 189 |
| Xiaomi | 7 | € 179 |
| Dyson | 6 | € 499 |

| Highest score | Score | Price on 31 Oct |
|---|---|---|
| [Dreo 530S](https://bestatbest.com/nl/en/air-purifiers/dreo-530s) | 9.0 | € 145 |
| [Electrolux Pure 500 EPO50371UG](https://bestatbest.com/nl/en/air-purifiers/electrolux-pure-500-epo50371ug) | 8.8 | € 181 |
| [Blueair Mini](https://bestatbest.com/nl/en/air-purifiers/blueair-mini) | 8.4 | € 74 |
| [Levoit EverestAir-P](https://bestatbest.com/nl/en/air-purifiers/levoit-everestair) | 8.2 | € 399 |
| [Blueair 3450i Max](https://bestatbest.com/nl/en/air-purifiers/blueair-3450i-max) | 8.2 | € 373 |

Our score out of 10 rests on test-site results, owners’ ratings and the maker’s facts, never on price. Test-site results stand behind the score of 138 models here.

## The same air purifiers in two countries

On 31 October 2026, 33 models were on sale in both, each at its lowest price at the country’s own shops.

- Netherlands: 12 models cheaper
- Germany: 14 models cheaper
- Median difference: 0%

## Frequently asked questions

### Did air purifiers get cheaper in October 2026?

Air purifiers got 1% cheaper at the same 4 shops between 17 Oct and 31 Oct: 16 of 118 models fell in price and 9 rose. Prices moved most on 28 October 2026: −1.2% in one day.

### What did an air purifier cost in October 2026?

On 31 October 2026 the median air purifier on sale cost € 199. By station type: small rooms € 100, medium rooms € 175, large rooms € 223 and open-plan spaces € 410.

### Which air purifiers came out in October 2026?

New in October 2026: Vibrix PureFlow 15 Pro, Vibrix PureFlow 30 Pro, Vibrix PureFlow 50 Pro and Vibrix PureFlow 70 Pro.

### Which air purifier scored highest in October 2026?

Of the air purifiers on sale on 31 October 2026, the Dreo 530S scored highest in our ranking, with 9.0 out of 10.

## How this report is made

- A price is an offer a buyer could order that day. A sold-out day is no price, a failed check keeps the price before it, and a price our checks hold back as unlikely is left out.
- The price change follows each model at the same shop from that shop’s first day in the month to its last, and averages the changes (a geometric mean). A shop we read on fewer than 14 days of the month is left out of it, so a shop new to us never reads as a price drop.
- Only shops based in the Netherlands count, at their own prices. A foreign shop that delivers here is left out, with its estimated delivery and tax.
- The shops in the price change, with the first day we read each: bol.com (17 Oct), Coolblue (17 Oct), Expert (17 Oct) and Xiaomi (brand store) (17 Oct). Read too briefly for the price change, but counted in the prices at the end of the month: Amazon.nl (25 Oct), Itec (25 Oct) and Vibrix (brand store) (25 Oct).

## Data and citing

Every figure here is free to reuse under CC BY 4.0, with a link to this page.

- [Price changes per model and shop (CSV)](https://api.bestatbest.com/api/report?category=air-purifier&market=NL&month=2026-10&format=csv)
- [The whole report (JSON)](https://api.bestatbest.com/api/report?category=air-purifier&market=NL&month=2026-10)

Cite as: Best at Best, Air purifier market report, October 2026, https://bestatbest.com/nl/en/air-purifiers/market-report/2026-10

[All market reports](https://bestatbest.com/nl/en/air-purifiers/market-report)

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This is the markdown version of https://bestatbest.com/nl/en/air-purifiers/market-report/2026-10: the same data, for readers that take a page in whole. Every product page and list has one, at its address plus ".md". Prices and ranks change every day: quote the date with them.